There are three (3) levels of distribution
available to potential distributors. Specific programs
in conjunction with the three levels have been developed
by BARF World to aid in the marketing of our products to
a) Level One (1) Distributor
A level one distributor is a registered
retail store front or business that is set up to accommodate
servicing retail customers during normal business hours.
For example, this could be a pet store, natural food store,
vet clinic, groomer, training center, breeder etc. In all
cases the business is set up to handle retail customers.
Minimum Order Amount:
The minimum order that you must place from BARF World in
order to qualify for free freight delivery is 500 pounds
(21 cases) of frozen product, shipped directly to your
business facility. A lesser amount than 500 pounds may
ordered but the freight cost involved is charged to you.
If a level (2) or level (3) distributor operates in your
area, you may be able to purchase directly from this distributor
in quantities less than 500 pounds if this better suits
your needs and space availability. By contacting BARF World
we will advise you of the nearest distributor or you can
obtain such information on the website by going to www.barfworld.com/html/barf_diet/find_distributor.shtml
Our mission is to spread the word about raw food and the
BARF philosophy. We require proactive retailers who consistently
put forth effort in this regard. We therefore expect our
level one distributor to meet their annual sales goal of
1,000 pounds or two 500 lb. orders per year.
(b) Level Two (2)
A level (2) distributorship is designed
for someone that is interested in on selling to most customers
such as individuals, retailers, vet clinics, groomers,
trainers, level one distributors etc. and holds adequate
stock inventory at all times to enable supply on a regular
A level (2) distributor could also be a store, vet clinic,
groomer, trainer etc. and may have a large customer base
This distributor must be regularly involved in the business,
financially stable, be prepared to deliver or to arrange
delivery to the customers, have adequate freezers, maintain
inventory levels to meet demands and be willing to educate
and expand the BARF World philosophy.
Minimum Order Requirement
The minimum order amount from BARF World in order to qualify
for free freight delivery at this level is 1000 pounds
or approximately 42 cases of frozen product. If a lesser
amount is ordered, the distributor is responsible for
all freight charges.
for Level 2 Distributors**
Any level 2 distributor ordering in quantities of 2000
pounds or more per shipment will receive a 5% discount
off listed prices.
The annual sales goal and ordering requirement to maintain
level 2 distributorship status and pricing is 6000 pounds.
This represents a total of 240 cases, which must be purchased
on an annual basis.
(c) Level Three (3)
A level three distributor is a larger,
volume-based distributor, often referred to as a multi-line
distributor. This distributor can employ sales reps that
call with regularity on their accounts, supplying sales
support and marketing aids for our products. Reps must
be educated in the BARF World philosophy and knowledgeable
about our diets and their benefits. This distributor has
the ability to make frozen deliveries as required to his
retail customers on a regular basis and maintain proper
inventory levels on all BARF World products. This level
is not based on sales volume alone, but rather on the level
of support given to the spread of our philosophy and the
marketing time and money behind it. This could be for example,
through show support, sampling allowances etc.
This level requires better margins to support this expansion
of sales. A level 3 distributor will require thorough investigation
by BARF World of the existing business entity, previous
business experience and appropriate financial references
and history. The minimum purchase requirements and annual
volumes are larger to reflect the increased sales activity
Minimum Order Requirement
The minimum order requirement in order to receive free
freight on your shipment is 5000 pounds per shipment.
If any lesser quantity is ordered the distributor will
be charged the freight cost pertaining to the reduced
Our sales goal for multi-line or level three distributors
is 30,000 pounds of frozen product annually. BARF World
will monitor the sales every 3 months to ensure distributors
are maintaining levels agreed upon. After six months, if
the multi-line distributor is unable to meet the required
sales goals (15,000 pounds after 6 months), then BARF World
will have the authority to return this distributor to level
2 pricing on subsequent orders until volumes are increased
to meet agreed upon amounts. BARF World will continue to
monitor and work with all Level 3 distributors on achieving
their sales goals within the designed time frames.
Basic Guidelines for
- Our BARF World Statement of Understanding must be read,
understood, signed and returned to BARF World prior to
commencement as a distributor.
- There is no territorial protection. However, we ask
that no solicitation by any level two(2) or three(3) distributor
is allowed in stores or areas already being well serviced
by another BARF World distributor. Management monitors,
respects and protects sales efforts by all levels of distributors
in our organization and will not tolerate direct infringement
in an area already being serviced by another BARF World
- Based on our philosophy and goals and efforts to make
this affordable to all we ask your support to maintain
suggested retail prices.
- All distributors must comply with any legal or binding
regulations within their state such as resale licenses,
appropriate business licenses, employee laws and conditions,
insurance matters etc.
- BARF World must be supplied with a list of all retail
outlets that you supply with our products. These will be
posted on our website and customers will be directed and
referred to these outlets wherever possible.
- Payment and ordering guidelines must be followed.
- Level two (2) and level three (3) distributors are required
to file a monthly sales report that will be provided on
line by BARF World. This is a quick, simple sales report
that will take only a short amount of your time. We recognize
the value of your time but this sales information will
help BARF World management provide necessary sales assistance
and support to you and also help you to maintain proper
inventory levels of each of the various diets.